Qantas/The Monkeys
Qantas has overhauled boring out of office emails with the Out Of Office Travelogue - an out of office reply powered by your travel shots.
Users can now sync their Instagram with their email, so every photo tagged with #qantasoutofoffice appears in their out of office email.
AWARDS:
2017 Clios - Direct/Mobile - Product/Service - Silver
2017 Cannes Lions - Direct - Bronze
2017 Facebook Awards - Global Winner
2017 One Show - Innovation in UX/UI - Single Channel - Bronze
B&T Awards - Best Use of Real-Time Marketing
2017 MFA Awards - Gold - Best Innovative Use of Media
BE Fest - Best Use of Interactive/Gaming - Bronze
2017 One Show - 7x Merit
2017 AWARD Awards - Bronze - Direct Electronic Marketing
2017 Webbys - Nominee - Digital Campaign
2017 Webbys - Nominee - Best Use of Social
2017 Webbys - Nominee - Best Use of Photography
Creativity.com - Editor's Pick