Hugh Douglas Gurney
Creative Director.
“Creative” is the worst job title.
When you tell people you’re a “creative”, their mind wanders, and they begin to picture you, butt naked and coated in glitter and feathers, hurling fish guts and obscenities at a gallery wall in Brunswick, accompanied by a backwards recording of Yoko Ono’s Season of Glass.
Which, in reality, is only a small part of the job.
For me, it’s a mix of songwriting, directing, scriptwriting, remedial scrawling, brand strategy, digital trickery, and a bunch of other things you tell people that you do, to try and convince them you don’t spend all day throwing glittery fish bits at the wall.
Currently: Monkeys Melbourne.
Formerly: Monkeys Sydney, Clemenger BBDO Melbourne.
Awards
2024
D&AD - Film - Wood Pencil - Macpac - A bit precarious
D&AD - Writing for Advertising - Film - Wood Pencil - Macpac - A bit precarious
Spikes Asia - Social and Influencer - Gold - VB - England Bitter
Spikes Asia - Film - Silver - Macpac - A bit precarious
Spikes Asia - Film Craft - Bronze - Macpac - A bit precarious
Spikes Asia - PR - Bronze - Victoria Bitter - England Bitter
Spikes Asia - Brand Experience and Activation - Bronze - Victoria Bitter - England Bitter
Spikes Asia - Brand Experience and Activation - Bronze - Telstra - Hello Christmas
One Show - Film and TV - Bronze - Macpac - A bit precarious
One Show - Social Media - Victoria Bitter - England Bitter
AWARD - Direct - Silver - Telstra - Hello Christmas
AWARD - Innovation - Silver - Telstra - Hello Christmas
AWARD - Experiential - Silver - Hello Christmas
AWARD - PR - Experiential - Bronze - England Bitter
AWARD - PR - Reactive Response - Bronze - England Bitter
Effies - Australia - Insight - Silver - Telstra - Hello Christmas
Effies - Australia - Telecommunications, Utilities and Other - Bronze - Telstra - Hello Christmas
Andy Awards - Best of Region - Macpac - A bit precarious
Andy Awards - Idea - Macpac - A bit precarious
Andy Awards - Idea - Victoria Bitter - England Bitter
Mumbrella - Best Real Time Marketing - England Bitter
AXIS - Direction - Gold - Macpac - A bit precarious
AXIS - Cinematography - Silver - Macpac - A bit precarious
AXIS - Editing - Silver - Macpac - A bit precarious
MADC - Film - Gold - Macpac - A bit precarious
MADC - Film - Gold - Telstra - Hello Christmas
MADC - Brand Experience and Technology - Gold - Telstra - Hello Christmas
MADC - Brand Experience and Technology - Gold - VB - England Bitter
MAD STARS - Film Craft – Visual Effects - Telstra - Hello Christmas - Silver
MFA - Telstra - Hello Christmas - Grand Prix
MFA - Telstra - Hello Christmas - Best Use of Technology
MFA - Telstra - Hello Christmas - Innovation Award
2023
AWARD - Copywriting - Best Film Script - Gold - Macpac - A bit precarious
AWARD - TVC Over 30 Seconds - Gold - Macpac - A bit precarious
AWARD - Editing - Gold - Macpac - A bit precarious
AWARD - Direction - Gold - Macpac - A bit precarious
AWARD - Production Design - Silver - Macpac - A bit precarious
AWARD - TVC - 30 Seconds - Silver - Macpac - A bit precarious
B&T - Best PR Campaign - VB England Bitter
Cannes - Film - Bronze - Macpac - A bit precarious
One Show Asia - Bronze - Television - Macpac - A bit precarious
Caples - Film and TV - Gold - A bit precarious
Shots - Ad of the Year: Direction - Macpac - A bit precarious - Gold
Shots - Ad of the Year: Copywriting - Macpac - A bit precarious - Bronze
Shots - Ad of the Year: Concept - Macpac - A bit precarious - Bronze
Sirens - Winner Round Four - BCF A-Z.
2021
AWARD - Film - Bronze - BCF - BCF EOFY WFH $ALE
Clios - Radio - Bronze - DrinkWise - www.TheInternetRemembers.com.au
2020
Sirens - Gold Siren - DrinkWise - www.PeteGotPissed.com.au
Sirens - Silver Siren - Best Radio Single - DrinkWise - www.PeteGotPissed.com.au
Sirens - Silver Siren - Best Radio Campaign - DrinkWise - www.TheInternetRemembers.com.au
AWARD - Bronze - Radio Campaign - DrinkWise - www.TheInternetRemembers.com.au
AWARD - Bronze - Television Commercial - Over 30 Seconds - BCF - Camp Pain
AWARD - Bronze - Production Design - BCF - Camp Pain
2019
MADC - Film - Gold - BCF - Camp Pain.
MADC - Film - Gold - Enter Asahi.
AWARD - Large Format Screen - Silver - Enter Asahi.
AWARD - Television Commercial - Over 30 Seconds - Bronze - Enter Asahi.
APAC Effies - Bronze - Don’t Die Wondering - FCAI (Takata Airbag Recall)
New York Festivals - Silver - Film Craft VFX - Enter Asahi.
Spikes Asia - Silver - Visual Effects - Enter Asahi.
AWARD - Craft in Advertising - Film - Digital VFX - Bronze - Enter Asahi.
AWARD - Film - Production Design - Bronze - Enter Asahi.
2018
AWARD - Craft in Advertising - Original Music - Bronze - Beef. The Greatest Meat on Earth.
AWARD - Branded Entertainment and Content - Entertainment - Bronze - Beef. The Greatest Meat on Earth.
AWARD - Craft in Advertising - Direction - Bronze - Beef. The Greatest Meat on Earth.
Sirens - Winner Round Three - Beef. The Greatest Meat on Earth.
2017
Cannes Lions - Direct - Bronze - Qantas Out of Office Travelogue
Facebook Awards - Global Winner (Gold) - Qantas Out of Office Travelogue
Clios - Direct/Mobile - Product/Service - Silver - Qantas Out of Office Travelogue
One Show - Innovation in UX/UI - Bronze - Qantas Out of Office Travelogue
B&T Awards - Best Use of Real-Time Marketing - Qantas Out of Office Travelogue
MFA Awards - Gold - Best Innovative Use of Media - Qantas Out of Office Travelogue
BE Fest - Best Use of Interactive/Gaming - Bronze - Qantas Out of Office Travelogue
AWARD - Bronze - Direct Electronic Marketing - Qantas Out of Office Travelogue
2016
Young Guns - Gold - Lazy Yak - The Laziest Competition Ever
Cannes Lions - Promo and Activation - Bronze - Lazy Yak - The Laziest Competition Ever
Facebook Studio Awards - Bronze - Lazy Yak - The Laziest Competition Ever
Spikes Asia - Promo and Activation - Bronze - Lazy Yak - The Laziest Competition Ever
2015
BRW - Best Marketing Innovation - Drinkwise - How to Drink Properly
Info
hugh.gurney@gmail.com
Twitter: @hughgurney
Instagram: @hughgurney