Hugh Douglas Gurney

 Executive Creative Director. Creative Director. Creative. Director.

“Creative” is the worst job title.

When you tell people you’re a “creative”, their mind wanders, and they begin to picture you, butt naked and coated in glitter and feathers, hurling fish guts and obscenities at a gallery wall in Brunswick, accompanied by a backwards recording of Yoko Ono’s Season of Glass.

Which, in reality, is only a small part of the job.

For me, it’s a mix of songwriting, directing, scriptwriting, remedial scrawling, brand strategy, digital trickery, and a bunch of other things you tell people that you do, to try and convince them you don’t spend all day throwing glittery fish bits at the wall.

Currently: ECD Droga5 Melbourne.

Formerly: Monkeys Sydney, Clemenger BBDO Melbourne.

Awards

2025

Cannes - Film - Silver - MLA - The Comments Section

D&AD - Writing for Advertising - Film - Wood Pencil - MLA - The Comments Section

Clios - Gold - Copywriting - MLA - The Comments Section

Spikes Asia - Grand Prix - Long Term Strategy - MLA - Lamb

Spikes Asia - Silver - Direct - MLA - The Ultimate Social Device

Spikes Asia Silver - Social and Influencer - MLA - The Comments Section

Spikes Asia - Film - MLA - The Comments Section

OneShow - Bronze - Craft - Writing - MLA - The Comments Section

Cairns Crocodiles - Gold - Film - MLA - The Comments Section

Cairns Crocodiles - Silver - Social and Influencer - MLA - The Comments Section

AdNews - Best Use of AI and Technology - Telstra - Hello Christmas

AdNews - Media Campaign of the Year - Telstra - Hello Christmas

2024

D&AD - Film - Wood Pencil - Macpac - A bit precarious

D&AD - Writing for Advertising - Film - Wood Pencil - Macpac - A bit precarious

Spikes Asia - Social and Influencer - Gold - VB - England Bitter

Spikes Asia - Film - Silver - Macpac - A bit precarious

Spikes Asia - Film Craft - Bronze - Macpac - A bit precarious

Spikes Asia - PR - Bronze - Victoria Bitter - England Bitter

Spikes Asia - Brand Experience and Activation - Bronze - Victoria Bitter - England Bitter

Spikes Asia - Brand Experience and Activation - Bronze - Telstra - Hello Christmas

One Show - Film and TV - Bronze - Macpac - A bit precarious

One Show - Social Media - Victoria Bitter - England Bitter

AWARD - Direct - Silver - Telstra - Hello Christmas

AWARD - Innovation - Silver - Telstra - Hello Christmas

AWARD - Experiential - Silver - Hello Christmas

AWARD - PR - Experiential - Bronze - England Bitter

AWARD - PR - Reactive Response - Bronze - England Bitter

Effies - Australia - Insight - Silver - Telstra - Hello Christmas

Effies - Australia - Telecommunications, Utilities and Other - Bronze - Telstra - Hello Christmas

Andy Awards - Best of Region - Macpac - A bit precarious

Andy Awards - Idea - Macpac - A bit precarious

Andy Awards - Idea - Victoria Bitter - England Bitter

Mumbrella - Best Real Time Marketing - England Bitter

AXIS - Direction - Gold - Macpac - A bit precarious

AXIS - Cinematography - Silver - Macpac - A bit precarious

AXIS - Editing - Silver - Macpac - A bit precarious

MADC - Film - Gold - Macpac - A bit precarious

MADC - Film - Gold - Telstra - Hello Christmas

MADC - Brand Experience and Technology - Gold - Telstra - Hello Christmas

MADC - Brand Experience and Technology - Gold - VB - England Bitter

MAD STARS - Film Craft – Visual Effects - Telstra - Hello Christmas - Silver

MFA - Telstra - Hello Christmas - Grand Prix

MFA - Telstra - Hello Christmas - Best Use of Technology

MFA - Telstra - Hello Christmas - Innovation Award

2023

AWARD - Copywriting - Best Film Script - Gold - Macpac - A bit precarious

AWARD - TVC Over 30 Seconds - Gold - Macpac - A bit precarious

AWARD - Editing - Gold - Macpac - A bit precarious

AWARD - Direction - Gold - Macpac - A bit precarious

AWARD - Production Design - Silver - Macpac - A bit precarious

AWARD - TVC - 30 Seconds - Silver - Macpac - A bit precarious

B&T - Best PR Campaign - VB England Bitter

Cannes - Film - Bronze - Macpac - A bit precarious

One Show Asia - Bronze - Television - Macpac - A bit precarious

Caples - Film and TV - Gold - A bit precarious

Shots - Ad of the Year: Direction - Macpac - A bit precarious - Gold

Shots - Ad of the Year: Copywriting - Macpac - A bit precarious - Bronze

Shots - Ad of the Year: Concept - Macpac - A bit precarious - Bronze

Sirens - Winner Round Four - BCF A-Z.

2021

AWARD - Film - Bronze - BCF - BCF EOFY WFH $ALE

Clios - Radio - Bronze - DrinkWise - www.TheInternetRemembers.com.au

2020

Sirens - Gold Siren - DrinkWise - www.PeteGotPissed.com.au

Sirens - Silver Siren - Best Radio Single - DrinkWise - www.PeteGotPissed.com.au

Sirens - Silver Siren - Best Radio Campaign - DrinkWise - www.TheInternetRemembers.com.au

AWARD - Bronze - Radio Campaign - DrinkWise - www.TheInternetRemembers.com.au

AWARD - Bronze - Television Commercial - Over 30 Seconds - BCF - Camp Pain

AWARD - Bronze - Production Design - BCF - Camp Pain

2019

MADC - Film - Gold - BCF - Camp Pain.

MADC - Film - Gold - Enter Asahi.

AWARD - Large Format Screen - Silver - Enter Asahi.

AWARD - Television Commercial - Over 30 Seconds - Bronze - Enter Asahi.

APAC Effies - Bronze - Don’t Die Wondering - FCAI (Takata Airbag Recall)

New York Festivals - Silver - Film Craft VFX - Enter Asahi.

Spikes Asia - Silver - Visual Effects - Enter Asahi.

AWARD - Craft in Advertising - Film - Digital VFX - Bronze - Enter Asahi.

AWARD - Film - Production Design - Bronze - Enter Asahi.

2018

AWARD - Craft in Advertising - Original Music - Bronze - Beef. The Greatest Meat on Earth.

AWARD - Branded Entertainment and Content - Entertainment - Bronze - Beef. The Greatest Meat on Earth.

AWARD - Craft in Advertising - Direction - Bronze - Beef. The Greatest Meat on Earth.

Sirens - Winner Round Three - Beef. The Greatest Meat on Earth.

2017

Cannes Lions - Direct - Bronze - Qantas Out of Office Travelogue

Facebook Awards - Global Winner (Gold) - Qantas Out of Office Travelogue

Clios - Direct/Mobile - Product/Service - Silver - Qantas Out of Office Travelogue

One Show - Innovation in UX/UI - Bronze - Qantas Out of Office Travelogue

B&T Awards - Best Use of Real-Time Marketing - Qantas Out of Office Travelogue

MFA Awards - Gold - Best Innovative Use of Media - Qantas Out of Office Travelogue

BE Fest - Best Use of Interactive/Gaming - Bronze - Qantas Out of Office Travelogue

AWARD - Bronze - Direct Electronic Marketing - Qantas Out of Office Travelogue

2016

Young Guns - Gold - Lazy Yak - The Laziest Competition Ever

Cannes Lions - Promo and Activation - Bronze - Lazy Yak - The Laziest Competition Ever

Facebook Studio Awards - Bronze - Lazy Yak - The Laziest Competition Ever 

Spikes Asia - Promo and Activation - Bronze - Lazy Yak - The Laziest Competition Ever

2015

BRW - Best Marketing Innovation - Drinkwise - How to Drink Properly

Info

hugh.gurney@gmail.com 

Twitter: @hughgurney

Instagram: @hughgurney