Carlton and United Breweries/Clemenger BBDO

To launch Lazy Yak Pale Ale, we were asked to give away a few cases of the beer online, but in the slothful spirit of our beer, we wanted Australians to go to as little effort as possible to enter.

So we created The Laziest Competition Ever, called Win Beer: Do Whatever You Want To Enter.

AWARDS:
 

Cannes - BRONZE LION - Promo and Activation

Young Guns Awards 2015/16 - GOLD

Facebook Studio Awards - BRONZE - Best Use of Facebook Platform

Spikes Asia - BRONZE - Promo and Activation

AWARD Awards - Finalist - Online Ad/Online Promotion, Social Media.